Digital Assets For Books

Digital assets for books enables traction for visibility and improving sales. However, imaginative designs will win the day.

Using An A6 size Postcard as Digital Assets

Sending a postcard using the UK Royal Mail will attract a wider audience. Make the design attractive with clear objectives. Make sure you want to convert a prospect to a sale using QR codes. Create a campaign and use second class stamps to send it on its way. They will arrive within three days. Wordsmith & Paper Limited has a commercial software licence to design this type of resource within hours. We then pass to our approved printer. Where it is processed and despatched for delivery the same day.

Book Trailers Are Primary Digital Assets for Books

The brilliance of making this resource very watchable. Describing the need to buy a book should be top of mind. It is a lead magnet in its own right too. We create these on a regular basis. Thus, it can be posted to social media channels and related book industry platforms.

Using Book Excerpts into a Short Movie

So, a verse from a poem or a paragraph of a chapter creates interest. Thus, a book sale is highly probable. We create these in a timely manner too.

Coffee Break Coaster Advertising Your Books

Because a simple idea that creates spontaneous sales if QR codes are shown. Therefore, a subtle or passive lead magnet that cannot fail, whilst the customer is sitting down having a coffee. Other High Street outlets have used QR codes to view a menu, place a food order and have your choice delivered to your table within minutes. For, the book author it is very simple that the customer is interested in the content theme and wants to buy the book.

References

About the business owner - Renford Marsden FLPI

Digital Assets Created for author: ANDREW D MCEVOY

Waterstones Books, Book Cover (Digital Asset) for author: ANDREW D MCEVOY

The Essential E-Learning Steps For Jobseekers In Their 50s - A Roadmap To Employment

Just like any successful journey, navigating the job market in your 50s requires a clear roadmap. This blog post will guide you through vital e-learning steps designed to enhance your skills and increase your employability. You will discover how to leverage online resources to boost your knowledge, adapt to modern work environments, and showcase your experience effectively. By following this roadmap, you can turn potential challenges into opportunities and confidently step into your next career phase.

Understanding the E-Learning Landscape

A comprehensive understanding of the e-learning landscape is important for effective job searching, especially for those in their 50s. This modern educational method blends technology with learning to provide flexible and accessible skill development opportunities tailored to your needs.

Defining E-Learning

Around the globe, e-learning refers to the use of electronic technologies to access educational content outside of a traditional classroom. This learning model enables you to engage in courses or training programs at your own pace, making it a versatile option for adults re-entering the job market.

Importance of E-Learning for Jobseekers in Their 50s

Along your journey to regain employment, e-learning is invaluable as it allows you to acquire new skills, stay updated with industry trends, and enhance your resume effectively. In a rapidly evolving job market, being proactive in your education is important for staying competitive.

A significant factor in choosing e-learning is the accessibility it provides. By allowing you to learn from home or anywhere, it accommodates your schedule better than traditional educational settings. Investing in e-learning opens numerous opportunities, enabling you to familiarize yourself with the latest technologies and methodologies pertinent to your field.

Types of E-Learning Platforms

Defining the types of e-learning platforms available can significantly guide your decision-making process. Here's a breakdown of popular options, highlighting their unique features:

Due to the various formats available, you can choose what best suits your learning style and schedule. Being aware of these options will empower you to take charge of your professional development.

The types of e-learning platforms offer diverse opportunities for your personal and professional growth. Consider the following as you explore further:

• Online Courses: Encompasses a range of subjects for flexible learning.
• Webinars: Facilitate real-time engagement with experts.
• LMS: Comprehensive tools to track your learning progress.
• Mobile Learning: Takes learning to your fingertips.
• Microlearning: Short bursts of knowledge to fit into your busy schedule.

This variety ensures that you have the tools and resources necessary to refine your skills and prepare for your next career step effectively.

Assessing Skills and Career Goals

It is important to take stock of your skills and career objectives as you navigate the job market in your 50s. By understanding where you stand and where you want to go, you create a solid foundation for your job search. This chapter will guide you through the important steps of assessing your skills and aligning them with your career aspirations.

Conducting a Personal Skills Inventory

About assessing your personal skills inventory means reviewing the skills you have acquired throughout your career. This includes technical skills, soft skills, and any certifications you may hold. Take time to list these competencies and recognize their significance in your future job endeavors.

Identifying Transferable Skills

Along the way, identifying transferable skills is vital to your job search strategy. These are skills that can be applied in various industries and roles, making you a valuable candidate no matter the field. Whether it's leadership, communication, or problem-solving, pinpointing these abilities can open up new professional avenues for you.

For instance, if you have spent years managing teams, your leadership and interpersonal skills can be valuable in various environments, such as project management or sales. Highlighting these transferable skills in your resume and interviews will demonstrate your flexibility and adaptability to potential employers.

Setting Realistic Career Aspirations

Conducting research to set realistic career aspirations helps you align your skills with the job market. By understanding industry trends and the demands of potential employers, you can adjust your goals to create a feasible career plan that suits both your experience and aspirations.

Realistic career aspirations should be based on both your interests and the realities of the job market. Aim for positions that not only excite you but also are in alignment with your current skill set. This approach ensures that you remain competitive while pursuing rewarding opportunities that fulfill your professional ambitions.

Choosing the Right E-Learning Courses

Many jobseekers in their 50s find themselves at a crossroads, and choosing the right e-learning courses can significantly impact your journey back into the workforce.

Researching Course Providers

Among the many challenges you face, finding reputable course providers is important to ensure you invest your time and money wisely. Look for platforms that have strong testimonials, credentials, and a solid track record in delivering meaningful courses.

Evaluating Course Content and Outcomes

Beside provider research, it's important to analyze the course content itself and the potential outcomes. This will help you gauge whether the skills taught align with the positions you're aiming for.

To effectively evaluate course content and outcomes, take the time to review the syllabus, and consider how well the material relates to your desired job role. Ensure that the courses offer practical, hands-on experience and cover trending tools or methodologies in your industry. It's beneficial to check if the program provides certifications or recognizable qualifications that could enhance your resume, making you a more attractive candidate to employers.

Considering Time Commitment and Flexibility

Any successful learning experience requires you to consider the time commitment and flexibility offered by the course. Make sure that the program fits into your existing schedule so you can complete it without feeling overwhelmed.

Another beneficial aspect to consider is your learning style and how the course structure accommodates it. Some courses may offer asynchronous learning, allowing you to study at your own pace, while others may require attending live sessions. Balancing your personal and professional life with your coursework can enhance your retention and success, so choose an option that aligns with your lifestyle and availability.

Developing a Learning Plan

Keep your focus sharp as you create a structured approach to your e-learning journey. Your learning plan should guide you through the process, making it easier to identify the skills needed to successfully transition into a new job. This roadmap will keep you on track and motivated as you progress.

Setting Specific Learning Objectives

Above all, you need to define clear, measurable goals that align with your career aspirations. Specific learning objectives provide direction and motivation, enabling you to concentrate on acquiring the skills that matter most for your desired role.

Creating a Study Schedule

On the next step, it's necessary to develop a study schedule that accommodates your existing commitments while allowing dedicated time for learning. Incorporating regular study sessions into your routine will foster consistency and ensure steady progress.

And, crafting a study schedule involves assessing your current availability and pinpointing ideal times for learning. It's beneficial to allocate specific days and hours each week for your studies. Be realistic about your time limits, and include breaks to avoid burnout. By adhering to your schedule, you establish a healthy learning rhythm that contributes to your success.

Incorporating Feedback and Assessments

Behind every successful learner is a commitment to evaluation and improvement. Actively seeking feedback and participating in assessments will help you gauge your understanding and refine your skills as you progress through your courses.

At this stage, request feedback from peers, instructors, or mentors who can provide insights on your performance. Engage in self-assessments to monitor your growth, identifying areas where you excel and where you may need further development. This iterative process will allow you to strengthen your skillset and increase your confidence as you prepare for the job market. By embracing feedback, you position yourself for continuous improvement and better employment opportunities.

Navigating Technological Challenges

Now, as you commence on your e-learning journey, it's imperative to navigate the technological challenges that may arise. Familiarizing yourself with these aspects will empower you and ease your transition into the digital landscape of job-seeking and professional development.

Basic Tech Skills for E-Learning

Skills such as operating a computer, navigating the internet, and using common software like email and word processors are fundamental for successful e-learning. Having a solid grasp of these basic tech skills will enable you to engage with online platforms effectively and access the resources you need.

Overcoming Common Barriers to Learning

Learning new technologies can be daunting, especially if you feel overwhelmed by the pace of change. It's important to approach this with a mindset of exploration and curiosity, allowing yourself to make mistakes and grow from them.

Tech-savvy individuals often forget that learning new technologies is a process that requires patience and practice. You may encounter barriers such as unfamiliar software or intimidating jargon, but these challenges can be overcome. Consider setting small, achievable goals for each learning session. This will help build your confidence and keep you motivated as you gain new skills.

Utilizing Online Support Resources

At your disposal are various online support resources that can enhance your learning experience. Engaging with video tutorials, forums, and e-learning communities can provide you with the assistance you need.

Indeed, many websites offer step-by-step tutorials tailored for beginners, which can help demystify technology for you. Online forums and support groups can also be invaluable, allowing you to connect with others who face similar challenges. Don't hesitate to reach out; this supportive network can provide practical solutions while fostering an encouraging learning environment.

Networking and Community Engagement

Not only is networking crucial for expanding your job opportunities, but it also provides an avenue for professional development and personal growth in your 50s. Engaging with others in your field can open doors and lead to potential job offers, collaborations, or mentorships.

Building an Online Professional Network

Any effective job search strategy includes building an online professional network. Start by updating your LinkedIn profile, highlighting your skills and experience. Connect with former colleagues, industry professionals, and potential employers to create a diverse network that supports your job-seeking efforts.

Joining E-Learning Communities

One of the best ways to stay informed and connected in your industry is by joining e-learning communities. By participating in online forums, webinars, and workshops, you can engage with like-minded individuals and industry experts who can provide valuable insights and advice.

It's important to actively participate in these communities by asking questions, sharing your experiences, and contributing to discussions. This involvement not only deepens your knowledge but also helps you establish yourself as a thought leader in your field, making you more visible to potential employers.

Leveraging Social Media for Job Opportunities

Media platforms can serve as a powerful tool for discovering job opportunities. Use Twitter, Facebook, and LinkedIn to follow industry leaders, companies, and job boards, creating a personalized feed of posts and updates relevant to your job search.

Social media allows you to engage directly with organizations, inquire about job openings, and learn more about company culture. By sharing your expertise and participating in industry conversations online, you position yourself as a knowledgeable candidate eager for new opportunities. Just be cautious in your interactions to maintain a professional image and avoid any posts that could undermine your job search efforts.

Job Search Strategies Post-E-Learning

After completing your e-learning courses, it's time to implement job search strategies that maximize your new skills and knowledge. With a targeted approach, you can significantly enhance your chances of landing a job in your 50s.

Crafting a Targeted Resume

Strategies for creating a targeted resume involve focusing on specific job descriptions, tailoring your experience to match the required skills, and highlighting any relevant e-learning courses you've completed. This personalized approach demonstrates your commitment and adaptability, making your resume stand out.

Preparing for Interviews

Preparing for interviews requires you to develop a deep understanding of the company, its culture, and the specific role you are applying for. This preparation allows you to formulate thoughtful questions and articulate how your unique background and skills will benefit the organization.

The key to successful interview preparation is practice. Engage in mock interviews with friends or use online platforms to simulate the interview environment. This will help you articulate your experiences confidently. Articulate your strengths and how they relate to the job, ensuring to convey your enthusiasm and willingness to contribute effectively to the team.

Using Job Boards and Recruiters Effectively

Before plunging into job boards and connecting with recruiters, identify the key platforms that align with your industry and career goals. Tailor your profile and applications to reflect your unique qualifications and the skills gained through e-learning.

Search for roles on platforms such as LinkedIn, Indeed, and specialized job boards relevant to your field. Engage with recruiters who specialize in your industry, and consider setting job alerts to stay informed about new opportunities. Don't hesitate to reach out directly to recruiters, expressing your interest in relevant positions to get your foot in the door.

Conclusion

From above, you now have a clear roadmap that can guide you through the e-learning steps important for securing employment in your 50s. Embrace the opportunities to upskill, network, and tailor your resume to match today's job market.

Consider exploring programs like this:

• A 50+ Jobseeker Footprint 👣 (E-book version) will provide valid insight into the pathway for transitioning from jobseeker to a new career,

This comprehensive approach will equip you with the tools needed to navigate your career transition effectively.

Explainer Videos Within a Book

Explainer videos within a book demonstrate how integrating the art of video making into a manuscript will give more reader resources. Sure this type of process has been done before. But, as a first-time author, it would be a challenge.

Explainer Videos Within a Book Demonstrates How?

The mission target was expanding an exciting series of book chapter topics that had to be understood easily. Very important in the early planning stages to achieve a successful integration. In essence, the written word, including explainer videos to provide synergy. Thus the end result was a creative project that had to have imagination.

Consistency in Explainer Videos

Being sure of consistency in explainer videos was very deliberate. Aiming to keep simplicity in the process or workflow. Heading for audience engagement to be achieved. Thus needs to see this type of resource to be helpful and not a hindrance.

A Batch of Ten

Planning is critical, and understanding the workload involved is essential. The only way to go is to have a form of continuity. This is achieved by creating explainer videos in a batching process. All the storyboards, scripts, audio, and subtitles must show in the same format. The ten chapters all with different themes and explanations.

Accessibility in Explainer Videos

Subtitles must be added to assist in the theme of this book. Therefore, getting this process accurate and right was a high priority. I had to experiment and understand this process. So happy with the end results.

Resources

Keep a look out for ideas that could help you in your business to be part of a helpful solution process:

The Trainer Explainer Videos in a business book

Seeing into a Different Lens

Seeing into a Different Lens - Reading versus Imagery training resources

Seeing into a Different Lens - is there a trade off between reading or imagery training resources for describing a new topic for learning. Genuinely, it always depends on the learning style and the learner.

So how can you accommodate both learning styles so no learner feels disadvantaged? That involves crafting and creativity of the learning resource to be comprehensive with a template that is flexible.

With training resources continually being improved. At top of mind is initial and recurring costs to understand a customer training budget for a pending change project.

At the creative side, it is always important to ensure that quality and variety will encourage positive learning outcomes.

Recently, exploring and discovering of a different methodology for this brand in the explainer video genre, has been enlightening. Creating old style and new style with accessibility functionality included to ensure a better balance.

Traditional methods

A pure document that would have change control is something of a certain generation remember well and accepted as best practice. However, limited use that does not connect well with different learning needs. The world changes and demand is now here for micro-learning to assist learners.

Current methods

Creating a dual use resource that can still be a control document and be converted to a simple explainer video that is captivating to the intended audience. The learning process has to be imaginative and thought through carefully with accessibility in mind.

Resources

Keep a look out for ideas that could help you in your business to be part of a helpful solution process

The Trainer Explainer Services Examples

The Trainer Explainer YouTube Channel

The Trainer Explainer LinkedIn Showcase Page

The Trainer Explainer on Instagram

The Trainer Explainer Videos in a business book

Still videos without subtitles

No Video Subtitles - Impact on Deaf People

Hands Up!, how many of you you suffer from hard of hearing and wear hearing aids? - Well I do and not many people would know either!

Imagine you are sitting in a classroom and the teacher is speaking on the board.

You can see her lips moving, but because you have hearing loss, you can’t hear what she’s saying.

This is a common problem for people who suffer from hearing loss, and it can be frustrating and isolating.

It's no secret that millions of people suffer from hearing loss.

World Health Organisation (WHO)

In fact, according to the World Health Organization.

• About 466 million people have disabling hearing loss, which is about 5% of the world's population.
• That number is only going to increase as the population ages.

I hope this will gain more understanding of this problem.

No Video Subtitles - Impact on Deaf People

Why are subtitles so important?

With a hard of hearing learner and why subtitles are so important in a video:

• For people who suffer from hard of hearing, watching video that doesn't include subtitles can be incredibly frustrating.
• Not being able to understand what's happening in a video can make it difficult to follow along and learn.

That's why it's so important for video creators to include subtitles in their videos.

By doing so, they can help ensure that all learners have the opportunity to learn and understand the content they're sharing.

Fortunately, there is a way to get around this problem:

• Subtitles are text tracks that appear on the screen to provide a written translation of all spoken dialogue in a video.
• They are important for people with hearing loss, but they are also important for people who don’t have hearing loss.

When you watch a video with subtitles:

• it’s easier to follow along and hear what characters are saying.
• You can also read along as you watch, which means you don’t have to re-watch a video you’ve already seen.

People are using subtitles in a variety of different ways to help make the world a more open place.

In fact,

• subtitles are playing such an important role in increasing openness that the United Nations declared 2017 the International Year of Dialogue (IYD2017).

Learners who suffer from hard of hearing are frustrated when video does not include subtitles.

• This can cause many impacts in their learning.

Here are just a few ways in which people are using subtitles to bring the world together.

No Video Subtitles - Impact on Deaf People

#1: Helping make the world more open

With the rise of social media, people are sharing more of their lives with the world through pictures, videos, and audio. As a result, people are sharing more of their personal lives with the world.
Subtitles, however, can help people who are experiencing a hearing loss to understand what their friends and family members are saying online. By being able to understand what people are saying in their posts, people who have hearing loss can take a step forward in making their communities more inclusive.

#2: Helping young children learn

Just like young children who learn by reading words, young children who have hearing loss learn best when they are read to. Subtitles can be a great tool to help parents read to their children. Just by looking at the text on the screen, parents can read along and help their children understand what's happening.
For children who are experiencing a hearing loss, subtitles can be a helpful tool to help them understand what they are reading. The text on the screen provides them with the same information that is provided to the rest of the class.

#3: Making it easier for people to learn

For people who have hearing loss, it can be difficult to understand what’s happening in a video without subtitles. When you add subtitles to a video, it’s easier to follow along and understand what’s happening in the video.
When people are watching videos with subtitles, they are more likely to learn what they are watching.

#4: Helping people understand what they’re watching.

One of the biggest benefits of subtitles is that they can help people who are experiencing a hearing loss understand what they are watching.
Although they may not be able to hear what is happening in a video, they can still read along and understand what is happening.
When people are watching videos with subtitles, they are more likely to learn what is happening in the video.

#5: Supporting people who are trying to learn.

People who are trying to learn can use subtitles to help them understand what they are watching. As a result, they can focus on the information that they need to remember and understand rather than trying to understand what is happening in the video.

And they can also use subtitles to keep up with the class. They can read along with the teacher and make sure that they understand what is happening in the video.

By using subtitles to help people who are trying to learn, they can easily follow along with the teacher and understand what is happening in the class.#6: Helping people who are learning.

People who are learning can use subtitles to help them understand what they are watching. They can read along with the teacher and learn from their mistakes. When people are watching videos with subtitles, they are more likely to learn what they are watching.

#6: Helping people with hearing loss learn.

For people who are experiencing a hearing loss, using subtitles can be a great way to make sure that they understand what is happening in a video.

#7: Supporting people who are visually impaired.

People who have visual impairments can use subtitles to learn and understand what they are watching. By reading along, they can read the text on the screen, which can help them learn and understand the information they are watching.

No Video Subtitles - Impact on Deaf People and here valuable resources

So what resources are available to create subtitles or captions?

Here are some great subtitle resources to consider:

Happy Scribe

Rev

Subtitling Services

BIGVU

CheckSub

About the author - Renford Marsden

Renford Marsden is the CEO and founder of UK based Wordsmith & Paper Limited

He has successfully created THE TRAINER EXPLAINER ® , a UK registered trademark in 2020 and brings the brand to the digital marketplace in 2021.

He has undertaken over 40 years of a working life in a variety of roles within his main discipline.

Which has given him the  experiences and opportunities in various overseas assignments with committed professional people.

He is a qualified further education Instructor in information computer technology and also has a qualification in digital marketing  from City & Guilds.

Renford holds professional member status (MLPI) of the:

Learning & Performance Institute (LPI) (formally The Institute of IT Training)

Enquiries: info@thetrainerexplainer.co.uk

Visit Us: thetrainerexplainer.co.uk