Does PR Work?
Does PR work? When the journey ahead is unknown?
However, it is important for the client to listen to the PR team.
Does PR Work?
Public Relations or PR only works if you want it to!
It is about understanding the landscape and trusting your advisors.
Of course, PR works if the message is consistent and genuinely authentic.
Examples
A Veterans Networking Event at Arundel Castle
Being Imaginative With Purpose
A lot of trust is involved.
Accepting leaving your comfort zone.
Seeing the positive results.
Recommendations for an Amazing PR Team
These professional and insightful teams have supported our business.
Including this business owner are:
Services, Resources and Publications
Paperback Book: A 50+ Jobseeker Footprint 👣
About this author:
is a learning and development professional and creative.
Always pushing boundaries and stereotypes to show that he is clearly
NOT “pale, male and stale.” for the 50-plus age group.
Practice What You Preach
Practice what you preach will always be a winner.
Because you are always delivering customer expectations without fail.
A win-win with success in the business world.
However, I am writing this blog to deliver on a different theme altogether which is about charity.
This is simply thinking of a special group that sacrifices so much, finishes their service, and is then known as veterans.
Practice what you preach, was writing a book that will help jobseekers including veterans
As a published author, I wrote my second ebook in September 2023 and paperback in June 2024 titled:
In this book, I dedicated a specific chapter concerning veterans’ employment - it was very much needed.
I shone a light on a specific demographic that has given so much.
Yet, when they leave that service life behind and return to “civvy street” it is a rude awakening!
A more practical approach is to somehow facilitate better communication in a special place.
Practice what you preach, in sponsoring a unique charity event for veterans
That is why Renford Marsden FLPI Creator of THE TRAINER EXPLAINER®
owned by Wordsmith & Paper Limited is the corporate brand sponsor for this:
Veterans Event | Promoting The Armed Forces Covenant | 1 July 2024
Promoting The Armed Forces Covenant and most importantly this event's partner,
is a cherished respected veterans charity founded in 1919:
Royal British Legion Industries (RBLI) is based in Aylesford, Kent, England.
This charity provides many recognised successful deliverables to help veterans and one in particular needs a special mention:
RBLI LIFEWORKS has an amazing dedicated veteran helping veterans.
With, teams working very hard to help veterans back into meaningful employment.
Conclusion
I believe in corporate social responsibility (CSR).
Supporting an amazing veterans charity mentioned in this blog is the least I can do in a small way.
Therefore, practice what you preach has to be demonstrated in many practical ways in the business world.
If you are a veteran reading this, all I can say is: "Thank You for Your Service"
Trying is better than not trying. I hope you agree!
About this author:
is a learning and development professional and creative.
Always, pushing boundaries and stereotypes to show that he is clearly
NOT “pale, male and stale.” for the 50-plus age group.
What is Your Why?
Introduction
What is your why of experiences with knowledge gained and put to practical
use for business and volunteering?
My Age - Is not a Barrier or a hurdle
At 64 years old - Should I need my Why?
So today, What is my Why?
Knowledge and Wisdom
I have the knowledge and wisdom to share and to enhance - it is ongoing.
Business
My business life is one big adventure - I'm not joking, either!
I'm looking forward to getting up in the morning - before 4 a.m.- with a smile on my face.
Because I am excited about my life. I want to leave a legacy of a meaningful work ethic for others.
Experiences - Global Projects
Assignment in North Africa on a civil engineering project delivering fresh water to the indigenous population known as:
The Great Man-Made River Project - Libya.
Project assignment in many countries (Europe, West Africa, USA and Canada) as a team subject matter expert member planning and implementing the biggest deployment of SAP R3 in the world.
Working as a contractor manager civilian specialist with the British Army on OPERATION HERRICK, I learnt about their service, sacrifice and resilience.
Volunteering and Supporting UK Charities
Thinking about others has been very important since childhood, and volunteering opens your eyes to the third sector (charities) that need support.
In my teens and twenties, I volunteered with St John Ambulance.
After coming back from OP HERRICK Afghanistan,
I joined as a branch member of the Royal British Legion to help veterans.
This year, 2024, is going to be exciting with a unique Veterans Event at Arundel Castle, Sussex, England.
Life-Long Learning and Qualifications
I am qualified in my 40s to teach lifelong learning with a teaching Level 3 diploma, PTLLS.
Gaining another City & Guilds qualification with a Level 3 diploma in my 50’s in digital marketing.
You are never too old to learn!
At the age of Sixty, by creating a UK Trade Mark Name - The Trainer Explainer
I am turning 60 and enjoying writing business articles for a digital newspaper.
I could not believe I created a UK trade mark from a simple idea to create digital assets, including explainer videos!
Now, Sixty-One with taking the trade mark onward to a brand
Another year has gone by and reached 61; the UK trade mark was launched as a brand, The Trainer Explainer.
Here we go at Sixty-Two, writing my first business book.
Crikey got to 62 and needed to write a book which included explainer videos with subtitles for:
Idea Stolen! UK Trade Mark Needed
Another year gone, and at Sixty-Three writing my second business book
Where has the time gone and another book to write that became and now becomes a paperback book in 2024:
A 50+ Jobseeker Footprint 👣 (Paperback Version - Published: 13 June 2024)
When I am Sixty-Four and have already started designing digital assets
In 2024, what is my next challenge in being creative with the unique design of digital assets.
In addition, developing being a unique book publisher to help others bring their books to the marketplace.
What is My Why? It's not really the end of my journey!
So here endeth My Why for the moment.
I am certainly a Happier and Wiser older person and proud to be so.
Who knows what is around the next corner of my life ahead?
Resources
Look for ideas that could help you in your business to be part of a helpful solution process.
Then, consider making a virtual call that will take you on a positive journey of hope!
About the author: Renford Marsden FLPI:
Explainer Videos Within a Book
Explainer videos within a book demonstrate how integrating the art of video making into a manuscript will give more reader resources. Sure this type of process has been done before. But, as a first-time author, it would be a challenge.
Explainer Videos Within a Book Demonstrates How?
The mission target was expanding an exciting series of book chapter topics that had to be understood easily. Very important in the early planning stages to achieve a successful integration. In essence, the written word, including explainer videos to provide synergy. Thus the end result was a creative project that had to have imagination.
Consistency in Explainer Videos
Being sure of consistency in explainer videos was very deliberate. Aiming to keep simplicity in the process or workflow. Heading for audience engagement to be achieved. Thus needs to see this type of resource to be helpful and not a hindrance.
A Batch of Ten
Planning is critical, and understanding the workload involved is essential. The only way to go is to have a form of continuity. This is achieved by creating explainer videos in a batching process. All the storyboards, scripts, audio, and subtitles must show in the same format. The ten chapters all with different themes and explanations.
Accessibility in Explainer Videos
Subtitles must be added to assist in the theme of this book. Therefore, getting this process accurate and right was a high priority. I had to experiment and understand this process. So happy with the end results.
Resources
Keep a look out for ideas that could help you in your business to be part of a helpful solution process:
The Trainer Explainer 1-2-1 Consultation
The Trainer Explainer Videos in a business book
Seeing into a Different Lens
Seeing into a Different Lens - Reading versus Imagery training resources
Seeing into a Different Lens - is there a trade off between reading or imagery training resources for describing a new topic for learning. Genuinely, it always depends on the learning style and the learner.
So how can you accommodate both learning styles so no learner feels disadvantaged? That involves crafting and creativity of the learning resource to be comprehensive with a template that is flexible.
With training resources continually being improved. At top of mind is initial and recurring costs to understand a customer training budget for a pending change project.
At the creative side, it is always important to ensure that quality and variety will encourage positive learning outcomes.
Recently, exploring and discovering of a different methodology for this brand in the explainer video genre, has been enlightening. Creating old style and new style with accessibility functionality included to ensure a better balance.
Traditional methods
A pure document that would have change control is something of a certain generation remember well and accepted as best practice. However, limited use that does not connect well with different learning needs. The world changes and demand is now here for micro-learning to assist learners.
Current methods
Creating a dual use resource that can still be a control document and be converted to a simple explainer video that is captivating to the intended audience. The learning process has to be imaginative and thought through carefully with accessibility in mind.
Resources
Keep a look out for ideas that could help you in your business to be part of a helpful solution process
The Trainer Explainer 1-2-1 Consultation
The Trainer Explainer Services Examples
The Trainer Explainer YouTube Channel
The Trainer Explainer LinkedIn Showcase Page
The Trainer Explainer on Twitter
The Trainer Explainer on Instagram
The Trainer Explainer Videos in a business book
LinkedIn where business opportunities await
LinkedIn where business opportunities await.
Only, if you are consistent and authentic in your approach to quality content delivery for your brand
LinkedIn has a huge user base
- with over 800+ million users,
- with over 50+ million registered companies.
That is a huge potential audience for your business.
Who are they?
When you sign up for a LinkedIn account, what happens next?
- you get your own profile and a list of possible suggested connections.
LinkedIn is a Professional Networking Site
LinkedIn is first and foremost a site for networking with other professionals.
It's perfect for connecting with
- potential customers,
- partners,
- and suppliers.
You can use LinkedIn to research potential leads with an amazing database,
- find new clients,
- and identify business opportunities,
- search for people by job title, industry, company, or location.
- job search to find potential hires, boards, postings, listings
- use keyword searches
LinkedIn Company Page
What does company page mean for your business?:
- a company page is like your own personal profile, but it's for your business.
- most people use a company page for promotional purposes,
- but it can also be used to show off your company's talents.
- you can also create a public company page that other LinkedIn users can see.
- If you want to create a company page for your business,
- be sure to create a unique URL and make it easy for people to find.
Example of LinkedIn Company Page
LinkedIn Showcase Page
What does a showcase mean for your business?:
- a showcase page is like your own shop window
- ensure you create posts on this showcase page
- optimise this pages functionality
- with your unique URL to your business website
Example of LinkedIn Showcase Page
Networking on LinkedIn
You can find people to connect to on LinkedIn, and the site makes it easy to do.
Connecting with people in your industry, wherever in the world
There are plenty of networking opportunities on LinkedIn.
LinkedIn Etiquette
PLEASE READ THIS - LinkedIn Etiquette by Best Selling Author Melonie Dodaro of TopDog Social Media
LinkedIn Connections
You can find like minded business people that is your desired target audience:
- to connect with through company pages,
- through the various business groups,
- connect with through the groups you're already a member of.
- add request business people to your professional network.
- do this by sending the potential connection request with a message to introduce yourself - you do not sell or pitch yourself!
LinkedIn is amazing
As already described LinkedIn Is an amazingly powerful software including a comprehensive database.
Used correctly, then only if you are prepared to be:
- consistent
- authentic
- provide quality content for your brand on a regular basis
- you could be followed,
- because a business person is interested in reading your content
- actively engage daily with other LinkedIn user by commenting on their post
- create well researched posts or articles that are well researched with the appropriate topic hashtags
Your LinkedIn Profile Picture
What do you need?:
- headshot taken by a professional photographer
Your LinkedIn Profile Picture Explainer Video
What do you need?:
- golden opportunity to shine to your desired audience - future employer or client
- use a smartphone
- explainer video must be less than 30 seconds viewing time
- must be scripted to give confidence
- must have subtitles or captions
- this increases your audience
- can be found on search engines
Your LinkedIn Profile for Resume or Business
Try optimising your LinkedIn profile it will be trial and error.
Other Linkedin users will find you if:
- you are using generic searchable job titles
If you have no time and budget then seek:
- a professional LinkedIn resume expert for employment
- a professional LinkedIn lead generation expert for sales
Example | LinkedIn Profile | Optimised
Resource: Pictures, Images or Short Video on LinkedIn
Are these file type very important and Why?
- text on its own is OK
- however, add images or short video makes the resources readable and more attractive
- for more LinkedIn content engagement
Here is a comprehensive Linkedin size guide resource from Sarah Clay for images and video
About the author - Renford Marsden
Renford Marsden is the CEO and founder of UK based:
He has successfully created:
a UK registered trademark in 2020 and brings the brand to the digital marketplace in 2021.
He has undertaken over 40 years of a working life.
Which has given him the experiences and opportunities in various overseas project assignments.
He holds a PTLLS Level 3 teaching diploma to deliver:
- as a further education instructor of
- information computer technology
- including bespoke software.
In addition, Renford has undertaken video editing accredited Camtasia certification with the TechSmith Academy.
Renford has a Level 3 diploma qualification in digital marketing from City & Guilds.
Renford holds professional member status (MLPI) of the:
Learning & Performance Institute (LPI) (formally The Institute of IT Training)
Enquiries: info@thetrainerexplainer.co.uk
Visit Us: thetrainerexplainer.co.uk
Explainer Shorts Videos for Targeted Audiences
Explainer shorts videos for targeted audiences has to be on message.
To deliver results that is designed to create a quick impression
Using a smartphone to get the results needed
I use a 2015 smartphone and it works
Also, it was already second-hand or renewed when I bought it
If you are on a budget or money is tight for a digital product:
go, research, source, buy recycle
I still make mistakes when creating a video , but I had a:
> script that be came the teleprompter, then the captions for accessibility
> confidence
> imagination
> creativity
> good sound quality
> video editing knowledge
> brand colours
All to create a #shorts#explainervideo that tells a story that captures attention in our business world.
Software resources for making explainer shorts video
Herewith some video editing software to consider:
Hardware resources for making explainer shorts video
Herewith hardware to consider:
- Smartphone
- Smartphone Rig
- Tripod
- Rode Lavalier Wearable Broadcasting Microphone
Resources for creating Subtitles
Here are some subtitle resources to consider:
Resources for hosting Explainer Shorts Videos
Here are some video hosting sites to consider:
So explainer shorts videos for targeted audiences has to be on message.
To deliver results that is designed to create a quick impression.
With all the resources at your disposal what is stopping you?
About the author - Renford Marsden
Renford Marsden is the CEO and founder of UK based Wordsmith & Paper Limited
He has successfully created THE TRAINER EXPLAINER ® ,
a UK registered trademark in 2020 and brings the brand to the digital marketplace in 2021.
He has undertaken over 40 years of a working life in a variety of roles within his main discipline.
Which has given him the experiences and opportunities in various overseas assignments.
He is a qualified further education instructor in information computer technology.
Renford has a qualification in digital marketing from City & Guilds.
Renford holds professional member status (MLPI) of the:
Learning & Performance Institute (LPI) (formally The Institute of IT Training
Enquiries: info@thetrainerexplainer.co.uk
Visit Us: thetrainerexplainer.co.uk
Video Subtitles with 2 conversations
Video Subtitles with 2 conversations
When creating subtitles for video content, it's important to bear in mind that they can serve two very different audiences: those who are deaf or hard of hearing, and those who are not fluent in the language of the video. By tailoring your subtitles accordingly, you can make sure that everyone can enjoy your content to the fullest.
Well-crafted subtitles
For deaf or hard of hearing viewers, well-crafted subtitles can make all the difference in enjoying a video. They allow people who rely on visual cues to understand the dialogue and action taking place onscreen. Good subtitles will accurately reflect the spoken words, as well as any important sounds or music in the background.
Helping non-fluent viewers
For non-fluent viewers, subtitles can be equally important in conveying the content of a video. They offer a way for people who don't understand the language spoken in a video to still follow what's going on.
Subtitles - how they work
What subtitles are and how they work. Subtitles are text versions of all the spoken words in a video. They can be used to make videos more accessible to deaf and hard-of-hearing people, or to help people who are learning a new language. They also have another, less well-known use: as a way of improving your video marketing. In this article, we’ll look at how subtitles can help your video marketing, and we’ll give you some tips on how to create them.
Subtitles - the method needed or workflow
In the attached video example TechSmith Camtasia 2021 video editing software was used with a photograph and an audio file added on separate tracks.
Subtitles - increasing the font size
Then I used the caption functionality to split each segment of audio and insert the words manually for such a short film. I increased the white font on a black background to make the captions to standout.
Benefits to the audience
Whilst preparing this topic and video example I had to understand the audience. In that respect, it was 2 conversations from an Amazon Grey Parrot (Apollo) and a human being (Helen). Also for hard of hearing or deaf people I wanted them to experience the amazing language of this type of parrot can learn and speak.
About the author - Renford Marsden
Renford Marsden is the CEO and founder of UK based Wordsmith & Paper Limited
He has successfully created THE TRAINER EXPLAINER ® , a UK registered trademark in 2020 and brings the brand to the digital marketplace in 2021.
He has undertaken over 40 years of a working life in a variety of roles within his main discipline.
Which has given him the experiences and opportunities in various overseas assignments with committed professional people.
He is a qualified further education Instructor in information computer technology and also has a qualification in digital marketing from City & Guilds.
Renford holds professional member status (MLPI) of the:
Learning & Performance Institute (LPI) (formally The Institute of IT Training)
Enquiries: info@thetrainerexplainer.co.uk
Visit Us: thetrainerexplainer.co.uk
Still videos without subtitles
No Video Subtitles - Impact on Deaf People
Hands Up!, how many of you you suffer from hard of hearing and wear hearing aids? - Well I do and not many people would know either!
Imagine you are sitting in a classroom and the teacher is speaking on the board.
You can see her lips moving, but because you have hearing loss, you can’t hear what she’s saying.
This is a common problem for people who suffer from hearing loss, and it can be frustrating and isolating.
It's no secret that millions of people suffer from hearing loss.
World Health Organisation (WHO)
In fact, according to the World Health Organization.
- About 466 million people have disabling hearing loss, which is about 5% of the world's population.
- That number is only going to increase as the population ages.
I hope this will gain more understanding of this problem.
No Video Subtitles - Impact on Deaf People
Why are subtitles so important?
With a hard of hearing learner and why subtitles are so important in a video:
- For people who suffer from hard of hearing, watching video that doesn't include subtitles can be incredibly frustrating.
- Not being able to understand what's happening in a video can make it difficult to follow along and learn.
That's why it's so important for video creators to include subtitles in their videos.
By doing so, they can help ensure that all learners have the opportunity to learn and understand the content they're sharing.
Fortunately, there is a way to get around this problem:
- Subtitles are text tracks that appear on the screen to provide a written translation of all spoken dialogue in a video.
- They are important for people with hearing loss, but they are also important for people who don’t have hearing loss.
When you watch a video with subtitles:
- it’s easier to follow along and hear what characters are saying.
- You can also read along as you watch, which means you don’t have to re-watch a video you’ve already seen.
People are using subtitles in a variety of different ways to help make the world a more open place.
In fact,
- subtitles are playing such an important role in increasing openness that the United Nations declared 2017 the International Year of Dialogue (IYD2017).
Learners who suffer from hard of hearing are frustrated when video does not include subtitles.
- This can cause many impacts in their learning.
Here are just a few ways in which people are using subtitles to bring the world together.
No Video Subtitles - Impact on Deaf People
#1: Helping make the world more open
With the rise of social media, people are sharing more of their lives with the world through pictures, videos, and audio. As a result, people are sharing more of their personal lives with the world.
Subtitles, however, can help people who are experiencing a hearing loss to understand what their friends and family members are saying online. By being able to understand what people are saying in their posts, people who have hearing loss can take a step forward in making their communities more inclusive.
#2: Helping young children learn
Just like young children who learn by reading words, young children who have hearing loss learn best when they are read to. Subtitles can be a great tool to help parents read to their children. Just by looking at the text on the screen, parents can read along and help their children understand what's happening.
For children who are experiencing a hearing loss, subtitles can be a helpful tool to help them understand what they are reading. The text on the screen provides them with the same information that is provided to the rest of the class.
#3: Making it easier for people to learn
For people who have hearing loss, it can be difficult to understand what’s happening in a video without subtitles. When you add subtitles to a video, it’s easier to follow along and understand what’s happening in the video.
When people are watching videos with subtitles, they are more likely to learn what they are watching.
#4: Helping people understand what they’re watching.
One of the biggest benefits of subtitles is that they can help people who are experiencing a hearing loss understand what they are watching.
Although they may not be able to hear what is happening in a video, they can still read along and understand what is happening.
When people are watching videos with subtitles, they are more likely to learn what is happening in the video.
#5: Supporting people who are trying to learn.
People who are trying to learn can use subtitles to help them understand what they are watching. As a result, they can focus on the information that they need to remember and understand rather than trying to understand what is happening in the video.
And they can also use subtitles to keep up with the class. They can read along with the teacher and make sure that they understand what is happening in the video.
By using subtitles to help people who are trying to learn, they can easily follow along with the teacher and understand what is happening in the class.#6: Helping people who are learning.
People who are learning can use subtitles to help them understand what they are watching. They can read along with the teacher and learn from their mistakes. When people are watching videos with subtitles, they are more likely to learn what they are watching.
#6: Helping people with hearing loss learn.
For people who are experiencing a hearing loss, using subtitles can be a great way to make sure that they understand what is happening in a video.
#7: Supporting people who are visually impaired.
People who have visual impairments can use subtitles to learn and understand what they are watching. By reading along, they can read the text on the screen, which can help them learn and understand the information they are watching.
No Video Subtitles - Impact on Deaf People and here valuable resources
So what resources are available to create subtitles or captions?
Here are some great subtitle resources to consider:
About the author - Renford Marsden
Renford Marsden is the CEO and founder of UK based Wordsmith & Paper Limited
He has successfully created THE TRAINER EXPLAINER ® , a UK registered trademark in 2020 and brings the brand to the digital marketplace in 2021.
He has undertaken over 40 years of a working life in a variety of roles within his main discipline.
Which has given him the experiences and opportunities in various overseas assignments with committed professional people.
He is a qualified further education Instructor in information computer technology and also has a qualification in digital marketing from City & Guilds.
Renford holds professional member status (MLPI) of the:
Learning & Performance Institute (LPI) (formally The Institute of IT Training)
Enquiries: info@thetrainerexplainer.co.uk
Visit Us: thetrainerexplainer.co.uk
Online Training with Certification for Video Editing
Why now for online training with certification for video editing?
Online training with certification for video editing has come a long way. As my time decades ago where you attended night school to put the learning subjects in to gain a qualification or accreditation in a very protracted way.
Time Management
Plus, from a time management perspective it can create a better outcome for success.
Is their never a right time to begin online training to seek certification?
How many times do I hear that expression being said.
But, when needs must everyone has to prioritise their time when it is do with continual personal development or CPD.
This case I am determined to complete this online training and certification.
So what was my objectives of Learning for Online Training?
That is the top of mind question that should be considered carefully and then answered honestly.
I needed to completely understand the current Camtasia 2021.
This included functionality changes and fill in the gaps with the online training with certification to assist my video editing.
TechSmith Academy has an amazing platform of Learning Online
This is where the journey begins I have been using Camtasia 2020 for video editing in the last year.
Recently Camtasia 2021 has been released with amazing enhancements.
TechSmith Academy support all types of learners and this facility to learn and knowledge check is so straightforward.
Yes, you have to devout time and you are going to make mistakes and learn from them.
But the best experience is all the resources available to make the learning journey a great one. Daniel Park is a great instructor on this journey with so many professional tips that he shares in over twenty years of using all the versions of Camtasia.
TechSmith Certification/Accreditation Academy
With TechSmith Certification it is like any learning you need to persevere and understand your error in the knowledge check process and go back and understand.
This you reach the final and then you can apply for your certification as all the modules are completed. I felt very elated and that shows the value of personal achievement
Conclusions and Lessons Learnt
Whatever our current skills set or in my case age, the process was challenging and yet it made me determined even more to understand the many skills of video editing. Well done to TechSmith for a well thought out training academy to support your end users
About the author - Renford Marsden
Renford Marsden is the CEO and founder of UK based Wordsmith & Paper Limited
He has successfully created THE TRAINER EXPLAINER ® , a UK registered trademark in 2020 and brings the brand to the digital marketplace in 2021.
He has undertaken over 40 years of a working life in a variety of roles within his main discipline.
Which has given him the experiences and opportunities in various overseas assignments with committed professional people.
He is a qualified further education Instructor in information computer technology and also has a qualification in digital marketing from City & Guilds.
Renford holds professional member status (MLPI) of the:
Learning & Performance Institute (LPI) (formally The Institute of IT Training)
Enquiries: info@thetrainerexplainer.co.uk
Visit Us: thetrainerexplainer.co.uk