LinkedIn where business opportunities await
LinkedIn where business opportunities await.
Only, if you are consistent and authentic in your approach to quality content delivery for your brand
LinkedIn has a huge user base
- with over 800+ million users,
- with over 50+ million registered companies.
That is a huge potential audience for your business.
Who are they?
When you sign up for a LinkedIn account, what happens next?
- you get your own profile and a list of possible suggested connections.
LinkedIn is a Professional Networking Site
LinkedIn is first and foremost a site for networking with other professionals.
It's perfect for connecting with
- potential customers,
- partners,
- and suppliers.
You can use LinkedIn to research potential leads with an amazing database,
- find new clients,
- and identify business opportunities,
- search for people by job title, industry, company, or location.
- job search to find potential hires, boards, postings, listings
- use keyword searches
LinkedIn Company Page
What does company page mean for your business?:
- a company page is like your own personal profile, but it's for your business.
- most people use a company page for promotional purposes,
- but it can also be used to show off your company's talents.
- you can also create a public company page that other LinkedIn users can see.
- If you want to create a company page for your business,
- be sure to create a unique URL and make it easy for people to find.
Example of LinkedIn Company Page
LinkedIn Showcase Page
What does a showcase mean for your business?:
- a showcase page is like your own shop window
- ensure you create posts on this showcase page
- optimise this pages functionality
- with your unique URL to your business website
Example of LinkedIn Showcase Page
Networking on LinkedIn
You can find people to connect to on LinkedIn, and the site makes it easy to do.
Connecting with people in your industry, wherever in the world
There are plenty of networking opportunities on LinkedIn.
LinkedIn Etiquette
PLEASE READ THIS - LinkedIn Etiquette by Best Selling Author Melonie Dodaro of TopDog Social Media
LinkedIn Connections
You can find like minded business people that is your desired target audience:
- to connect with through company pages,
- through the various business groups,
- connect with through the groups you're already a member of.
- add request business people to your professional network.
- do this by sending the potential connection request with a message to introduce yourself - you do not sell or pitch yourself!
LinkedIn is amazing
As already described LinkedIn Is an amazingly powerful software including a comprehensive database.
Used correctly, then only if you are prepared to be:
- consistent
- authentic
- provide quality content for your brand on a regular basis
- you could be followed,
- because a business person is interested in reading your content
- actively engage daily with other LinkedIn user by commenting on their post
- create well researched posts or articles that are well researched with the appropriate topic hashtags
Your LinkedIn Profile Picture
What do you need?:
- headshot taken by a professional photographer
Your LinkedIn Profile Picture Explainer Video
What do you need?:
- golden opportunity to shine to your desired audience - future employer or client
- use a smartphone
- explainer video must be less than 30 seconds viewing time
- must be scripted to give confidence
- must have subtitles or captions
- this increases your audience
- can be found on search engines
Your LinkedIn Profile for Resume or Business
Try optimising your LinkedIn profile it will be trial and error.
Other Linkedin users will find you if:
- you are using generic searchable job titles
If you have no time and budget then seek:
- a professional LinkedIn resume expert for employment
- a professional LinkedIn lead generation expert for sales
Example | LinkedIn Profile | Optimised
Resource: Pictures, Images or Short Video on LinkedIn
Are these file type very important and Why?
- text on its own is OK
- however, add images or short video makes the resources readable and more attractive
- for more LinkedIn content engagement
Here is a comprehensive Linkedin size guide resource from Sarah Clay for images and video
About the author - Renford Marsden
Renford Marsden is the CEO and founder of UK based:
He has successfully created:
a UK registered trademark in 2020 and brings the brand to the digital marketplace in 2021.
He has undertaken over 40 years of a working life.
Which has given him the experiences and opportunities in various overseas project assignments.
He holds a PTLLS Level 3 teaching diploma to deliver:
- as a further education instructor of
- information computer technology
- including bespoke software.
In addition, Renford has undertaken video editing accredited Camtasia certification with the TechSmith Academy.
Renford has a Level 3 diploma qualification in digital marketing from City & Guilds.
Renford holds professional member status (MLPI) of the:
Learning & Performance Institute (LPI) (formally The Institute of IT Training)
Enquiries: info@thetrainerexplainer.co.uk
Visit Us: thetrainerexplainer.co.uk
Explainer Shorts Videos for Targeted Audiences
Explainer shorts videos for targeted audiences has to be on message.
To deliver results that is designed to create a quick impression
Using a smartphone to get the results needed
I use a 2015 smartphone and it works
Also, it was already second-hand or renewed when I bought it
If you are on a budget or money is tight for a digital product:
go, research, source, buy recycle
I still make mistakes when creating a video , but I had a:
> script that be came the teleprompter, then the captions for accessibility
> confidence
> imagination
> creativity
> good sound quality
> video editing knowledge
> brand colours
All to create a #shorts#explainervideo that tells a story that captures attention in our business world.
Software resources for making explainer shorts video
Herewith some video editing software to consider:
Hardware resources for making explainer shorts video
Herewith hardware to consider:
- Smartphone
- Smartphone Rig
- Tripod
- Rode Lavalier Wearable Broadcasting Microphone
Resources for creating Subtitles
Here are some subtitle resources to consider:
Resources for hosting Explainer Shorts Videos
Here are some video hosting sites to consider:
So explainer shorts videos for targeted audiences has to be on message.
To deliver results that is designed to create a quick impression.
With all the resources at your disposal what is stopping you?
About the author - Renford Marsden
Renford Marsden is the CEO and founder of UK based Wordsmith & Paper Limited
He has successfully created THE TRAINER EXPLAINER ® ,
a UK registered trademark in 2020 and brings the brand to the digital marketplace in 2021.
He has undertaken over 40 years of a working life in a variety of roles within his main discipline.
Which has given him the experiences and opportunities in various overseas assignments.
He is a qualified further education instructor in information computer technology.
Renford has a qualification in digital marketing from City & Guilds.
Renford holds professional member status (MLPI) of the:
Learning & Performance Institute (LPI) (formally The Institute of IT Training
Enquiries: info@thetrainerexplainer.co.uk
Visit Us: thetrainerexplainer.co.uk